
I see lots of nft collections where they doesn’t get any sales nor they get any engagements in social media accounts due to lack of poor marketing strategy but today i will show you the best way to market your nft collection using google ads
But do you know what is Google ads ? how to use google ads to do marketing for your nft collection !
May be your answer is NO , but it’s ok I am going to explain you about NFTs as well as google ads to better understand this marketing strategy
Let’s Start
1) What is Google ads ?
You have seen lots of advertisments in TVs about movies , food products , purfumes etc also many movie stars go to different reality shows to promote their movies so did you ever asked yourself why they advertises their products or do promotion so the reason behind this is very simple they wanted to get sales fo this reason they drive traffic for their product or services
Same with google ads we drive traffic using google ads to achieve this things :
- Drive traffic into our website
- Get Leads for our products
- Increase App installations
- Get sales etc
Table of Contents
so today we will understand how we can create a campaign to run google ads for marketing our nft collection with step by step guide
Step 1) Create account on google ads
First , you need to go to google and search for google ads then you can click on the link and get into the website where you need to click on the sign in button then if you have created a gmail account earlier choose that gmail account then google will automatically create an account for you

Step 2) Choose your Goal
It will redirect you to this page where different options are provided but in this post we will cover the leads and sales option where we will get our targeted audience into our website to buy our nfts or fill-up the form to register for pre-sale or public-sale for our nft collection and after you choosing the “sales and lead option” the click on the Next button

Step 3) In the next step you need to set-up your google analytics with your website
This is done in order to track how much impression you are getting in your website , how many sign up you got etc. but you can skip this part and do this later on , so I believe you can do this by your own so I am skipping this part and going to next section by clicking on “Skip Now button“

Step 4) Write Heading , Description and phone number
This is the very important part where you need to first check some more google ads like how they have written the heading for their ads so that you can get a idea to make the heading more attractive to get more clicks
After you write the heading write detailed but short description which should cover everything that you are providing or anything related to your nft collection then add phone number if you want and finally click on “next button“

Step 5) Get the Keywords
You need to choose wisely your keywords because your audience will type any keywords in the google to see nft projects but you need to find it out which are the top keywords your targeted audience search the most in google and choose that particular set of keywords and add them then click on the next button and move forward to the next step

Step 6) Choose your Targeted country
If you know countries which works best for your nft project to target then search some set of countries or any specific states but remember that choose your targeted country wisely because if you choose any particular country where your targeted buyers are not present then you will just get impressions not any sales or leads so first research a little bit and add them after that click on the next button

Step 7) Set up your Budget
You need to set up your daily budget for your ad which you likely to spend and after you set-up your budget click next to proceed

Step 8) Review all the sections
In this part you can review what you have written in your ad also if you want you can make changes to any part like changing of countries , keywords etc. then click on next button

Step 9) Billing Part
You need to set-up your billing by sending your budget amount into your google ad account to run the ad for you and then it will take some few hours and then google will start the ad

Congrats you have successfully set up a google ad campaign for your nft collection and now you can come to your ad account and track all the activities also if you have any doub’t regarding any steps comment below or watch this video
Check out my recent posts below :How to upload bulk 10,000 nfts in opensea using smart contract in 5 minutes
how do I promote an NFT project?
you can promote your nft project using facebook ads,google ads , youtube ads as well as linkedin ads
How do I promote my NFT project on twitter?
you can collaborate with influencers or run twitter ads for promoting your nft project